Glossier Named Official Beauty Partner of the USA Women’s National Basketball Team
In an exciting new collaboration, USA Basketball has announced Glossier as the official beauty partner of the USA Women’s National Basketball Team. This partnership, the first exclusive beauty collaboration for the team since 1996, is set to support their journey to the 2024 Paris Olympics.
As part of this prestigious alliance, Glossier will supply a range of skincare, makeup, and beauty products for the team during their European tour this summer. The partnership will be prominently featured at the USA Basketball exhibition game in London on July 23. Beyond product support, this collaboration includes social media initiatives, out-of-home advertising, and community engagement activities throughout the summer months.
Briana Weiss, Director of the Women’s National Basketball Team, expressed her excitement about the partnership, highlighting its significance for women’s basketball in the United States. She emphasized that this collaboration reflects the growing popularity and interest in the sport and the team.
The USA Women’s National Basketball Team boasts an illustrious Olympic history, having secured medals in every Games since their debut in 1976. Their impressive tally includes nine gold medals, one silver, and one bronze. As they prepare for the 2024 Paris Olympics, the team aims to secure their tenth gold medal.
This innovative partnership between Glossier and USA Basketball represents a significant milestone in sports marketing. It not only elevates the profile of women’s basketball but also showcases the increasing integration of beauty brands within the world of sports.
Building upon Glossier’s existing relationship with women’s basketball, this new agreement with USA Basketball further solidifies the brand’s commitment to supporting women in sports at the highest level. Glossier has been partnering with the WNBA since 2020, and this collaboration marks another step in their dedication to empowering female athletes.
