Navigating Financial Challenges: Canadians Brace for a Tough Holiday Season and Uncertain 2024

For months, Canadians have been grappling with an increasingly burdensome cost of living, and the outlook for 2024 appears far from optimistic. Rising inflation rates over the past year have triggered a surge in the prices of nearly everything, pushing residents into a financial tailspin. As early as March 2022, widespread stress about money became a prevailing sentiment nationwide.
Unfortunately, the economic situation has continued to deteriorate, prompting consumers to further tighten their belts and cut expenses from their already strained monthly budgets. A recent survey by BMO reveals that 58 percent of citizens are resorting to credit to fund their holiday gifts, while 24 percent fear they won’t be able to pay off these expenses on time. The festive season, traditionally a time of joy, is marred by financial anxiety, with 81 percent expressing concerns about their overall financial situation and 61 percent worrying about keeping up with bills.
These financial struggles are reshaping plans not only for the holidays but also for the future. A significant 42 percent of respondents report altering their financial New Year’s resolutions due to the high cost of living. Furthermore, a staggering 69 percent lack a financial plan for the upcoming year amid economic instability and soaring prices of essential goods and services. While 30 percent plan to curb spending in 2024, the majority find themselves financially unprepared.
In response to the survey findings, BMO suggests that Canadians proactively define their financial goals, cultivate good financial habits, and exercise caution during the holiday season to avoid overspending. However, these recommendations, while valuable, may seem inadequate without addressing the systemic factors contributing to the current predicament.
Looking ahead, BMO offers a glimmer of hope, anticipating potential relief with projected interest rate reductions before next summer and a gradual deceleration of inflation each month. As Canadians navigate these challenging times, a holistic approach to understanding and addressing the root causes of financial strain becomes crucial for sustained recovery.