RunwayTO 2024: Redefining Haute Couture in Toronto
Toronto’s fashion scene was electrified by RunwayTO 2024, held in late June. This dazzling spectacle transformed Parkdale Hall into a temple of haute couture, showcasing the most innovative and creative elements in the fashion world. The event was a vibrant celebration of the diversity and talent that define the Canadian fashion scene, featuring nine renowned designers and offering a unique experience for fashion lovers, industry professionals, and enthusiasts eager to witness the trends shaping the summer.
As guests arrived at Parkdale Hall, the anticipation was palpable. The venue, meticulously transformed for the occasion, buzzed with excitement as photographers captured attendees’ looks and digital influencers shared their impressions on social media. The main hall featured an imposing runway flanked by seating that ensured every spectator had a prime view. Strategically planned lighting created a dramatic play of light and shadow, amplifying the impact of each presentation.
The show opened with a striking introduction, highlighting exclusive pieces from each designer. Vibe the People kicked off with bold streetwear, blending Afrofuturist and Afropunk elements. Jansu Jan Brand and Olesia Lazovaia brought unique visions of women’s fashion and haute couture, respectively, while Stava’s Men’s Wear redefined masculine elegance. Nishi Lookbook elevated luxury with opulent designs, Rosa Wharton merged classic and modern elements, and Love McNicoll celebrated women’s fashion diversity. KHAZ epitomized chic comfort, and Kdjm Studio closed the show with a collection inspired by abstract paintings.
The title sponsor for this year’s RunwayTO was Orange Model Management, Canada’s premier model and talent agency, complemented by a host of esteemed sponsors and vendors. Atelier Tapestry (KITCO) provided exquisite fabrics, Castel 9 offered bespoke accessories, Linked By Brillashowcased elegant jewelry, The Snover ensured seamless tech support, and Soul Art One added avant-garde artistry with unique installations.
Between shows, guests explored an exhibitor area where emerging and established brands showcased their creations, fostering new partnerships and business opportunities. The diversity of models, with over 70 celebrating beauty in all forms, sizes, and ethnicities, was one of the most praised aspects of RunwayTO 2024. The event’s commitment to inclusion and breaking limiting aesthetic standards was widely applauded.
The production was equally commendable, with curated music and dynamic lighting creating unique environments that amplified each designer’s message. Backstage, makeup artists, hairstylists, and stylists worked tirelessly to present each look as envisioned. The collaboration between models, designers, and producers ensured a flawless show.
RunwayTO’s commitment to sustainability was also notable, with several designers incorporating recycled materials and eco-friendly production techniques. This focus on sustainable design signaled a significant shift in consumer expectations. After the final show, an exclusive after-party allowed guests, designers, and models to celebrate the night’s success and engage in intimate conversations about the collections and inspirations.
RunwayTO 2024 was more than a fashion show; it was a cultural statement that demonstrated Toronto’s potential as a global fashion center. The mix of styles, celebration of diversity, and focus on innovation and sustainability positioned the event as a beacon for the industry’s future. As guests departed Parkdale Hall, it was clear they had witnessed something extraordinary. RunwayTO 2024 not only set trends for the next season but also redefined what a fashion event should be in the 21st century: inclusive, innovative, and inspiring.
With the success of this edition, anticipation for RunwayTO 2025 is already building. Designers, models, and fashionistas from across Canada and beyond are eager to see how the event will surpass itself next year. One thing is certain: RunwayTO has solidified its position as one of the country’s most important and influential fashion events, promising to continue surprising and enchanting in the years to come.
